(1) PeopleConnect helps enterprises to connect to millions of users on popular IM networks like Google Talk, Yahoo, Windows Live and AOL messengers.
(2) PeopleConnect obviates the need for customer authentication for account access for query services. So user experience for simple query services cannot be beaten by any other channel. For transaction based services PeopleConnect has an inbuilt support for two factor authentcation.
(3) The marketing console allows enterprise marketing managers to create non intrusive campaigns.
While it strengthens the brand image, by making things easy for the customer, PeopleConnect opens a channel for the enterprise to communicate with customers to upsell/cross-sell.